Dru Dru is a short film that explores the acceptance of an illness through the eyes of a child.
Lolita, Nando, and Manuela live under the care of Grandma Lola, who runs a drugstore and suffers from Alzheimer’s. They’ve spent months covering up her forgetfulness and lapses, but this last time the social worker noticed a clear deterioration. As a result, the next day, in the height of a splendid summer, they will meet their new family.
Lolita refuses to accept the situation and, after piecing together a few ideas, decides she must create Dru Dru, a monster and the face of a detergent brand, to cure her grandma. Nando, seeing what’s happening, agrees to help them, and together they embark on an adventure to gather all the materials they need.
This is a story full of freedom, creativity, and rawness, set in today’s coastal Catalonia, where the working class is increasingly taking center stage. Forgetfulness, circumstance, and the importance of memory are explored through a touching and visually striking story. Inspired by real-life accounts, the project takes on an adventurous approach, yet grounded with realism, to speak about identity, the passage of time, and the connection to our roots.
With a young and committed team, we want to give voice to stories that deserve to be remembered. With your support, we can bring Dru Dru to life and help it reach more people.
TECHNICAL SHEET:
- TITLE: Dru Dru
- TYPE: Short Film
- DURATION: 15 – 20 min
- FORMAT: Digital / Color
- LANGUAGE: Spanish
- STATUS: Pre-Production
Main features and goals of the crowdfunding campaign
- Explore memory and identity through a sensory and emotional narrative.
- Innovate in cinematic language by combining image, sound, and visual poetry.
- Highlight personal stories that connect with collective memory.
- Promote emerging talent by supporting a team of young creators.
- Reach festivals and platforms to share this story with the world.
Why this is important
Hi there!
Let me introduce myself: I’m Marta, the director of this short film. And like Lolita, I also have my grandmother Antonia, who suffers from Alzheimer’s. I also had my yaya Salvadora, who passed away a few years ago due to the same illness. They are the main driving force behind this project, but so are all the families and friends who live this reality alongside them. Because they fight, but so do we.
This project was born from the desire to talk about accepting an illness that, to this day, has no cure and gradually fades the person as they once were. And just like them, we want to make a short film that’s fun but real, imagined through the eyes of a child. Alzheimer’s, like any other illness, takes away a lot — but we refuse to believe it can take away our right to enjoy those final moments with them, to blame them, to get frustrated, to get angry at them or at ourselves for not knowing how to act.
This short film is for all those who’ve had someone close go through an illness, and who’ve had to figure out how to cope as best they could. We don’t want to preach or moralize. What Lolita learns is just one of a thousand possible ways to face such a complex situation — one that’s also tangled up with the struggles of everyday life: financial, emotional, and familial.
That’s why we’re speaking to those people: to the working and middle-class families who spend their summers on the Costa Daurada, who don’t always make it to the end of the month, where younger siblings wear hand-me-downs from their older ones — or even from their cousins. Also to those who migrated from Andalusia over eighty years ago to offer shelter or food to their families, and who filled the streets with joy. To those people full of charm, warmth, and character.
But we won’t forget the new generation, the ones growing up now, learning every day through play and exploration. This is for them, too.
Team and experience
We are a team of young filmmakers trained at ESCAC, with experience in creating short films across a variety of genres and styles. We've participated in numerous shoots and industry-based projects. Our education has allowed us to develop a strong creative vision and technical expertise, which we bring to Dru Dru. We are also supported by ESCAC FILMS, a production company that fosters emerging talent and has brought to life works recognized at national and international festivals.
Our heads of department are:
- Director & Writer: Marta Castro (Cala)
- Assistant Director: Ivan Loma
- Executive Producer & Production Manager: Raül Baell
- Director of Photography: Ayrton Gómez
- Art Director: Jules Prat
- Head of Sound: Marcos Horus
- Editor: Inés Parellada
Get in touch with us!
🌞 @drudrucortometraje
📬 drudru.curtmetratge@gmail.com